About the Made in GB Pavilion

The "Made in GB" Pavilion is a free three-year commitment from P@SHA and ECG (the ITCN organizer). Our job: convert visibility into leads, partnerships, MOUs and ultimately contracts and revenue for the GB tech ecosystem — not just photos.

Why ITCN Asia?

It is the national IT trade platform where federal, provincial and international delegations meet the Pakistani software industry. Gilgit-Baltistan sits outside the Karachi–Lahore tech corridor; the pavilion makes that corridor reachable.

The scale

$15–18M GB tech sector · 100–120 active software houses · 3–4k freelancers · 10 companies on the floor · ≥40 B2B meetings · ≥150 leads · ≥5 MOUs · ≥3 closed wins by day 90.

The platform

This pavilion is a single operational system covering company selection, sponsor pipeline, budget tracking, stakeholder engagement, B2B scheduling, lead capture and qualification, MOU tracking, social/PR, risk register, logistics, KPIs and the 30/60/90-day follow-up. It replaces 23 disconnected spreadsheets with one source of truth.

The commitment

Three editions: Karachi 22–24 Sep 2026, Lahore 29–31 Jan 2027, and beyond. Each ITCN must be stronger than the last.

Backed by

P@SHA · ECG · GBSHA · SCO · AKF/AKDN · TDAP